The concept of social enterprise has gone mainstream over the past few years, reflecting a desire for new ways to create economic value in a manner that delivers measurable social impact. This year’s Global Entrepreneurship Week kicked off on 10 November at the continent’s largest start-up campus, 22 on Sloane in Bryanston. On Wednesday 15 November, the venue hosted masterclasses on various aspects of entrepreneurship such as social entrepreneurship, funding strategies for small business, purpose-driven enterprise, as well as inclusive growth.
The first session, Social Enterprise and Impact Investment, kicked off with Mbali Zamisa, enterprise Programme Coordinator of the South African Breweries Foundation talking about various SAB Foundation enterprises that seek to fund various small businesses. These include the Tholana Enterprise, which seeks to empower marginalised groups such as women, youth and rural business.
The room comprised mostly of determined and engaged entrepreneurs whose business’ life span ranged from one to five years old. Rudzani Mulaudzi from Grades Match and Nneile Nkholise from Likoebe Innovation Consultants spoke about impact investment and measurement.
No let-down was The Disruptors author Kerryn Krige’s talk on the complexities and contradictions of social entrepreneurship and especially what it really is. Her talk featured many salient questions and statements that served as food for thought for entrepreneurs:
- How am I going build stability in this organization?
- Legitimacy and authenticity are inextricably linked
- Funding social value in a sustainable way
- Social enterprise blends income methods which enables you to have control over the types of income you bring in
- It’s not about how much money you get!
Other important take-aways were about were remembering that ‘‘your story is more important than your numbers but use numbers to back up your stories (“finance people aren’t as stupid as they look!”), and the importance of doing homework on your investor, needing your investor to offer more than just money, and enhancing your own ‘‘investability’’.
The Future of Sustainable Job Creation talk with Managing Director Zanele Luvuno of Transcend Talent Management explored the ways in which policy creation can aid job creation and exposed challenges with implementing BEE legislation. The objective was to invite professionals to see beyond corporate life and tap into research and business development facilities to pursue small business development.
The last session on Integrating the Township and Informal economy by Sifiso Moyo was a dialogical sitting that had all delegates debating on the ways in which the township could benefit more from entrepreneurial ventures. Moyo asked critical questions that involved historical facts, relevant statistics and real-life case studies to observe and analyse successes and failures of a few entrepreneurial ventures in the township. The theme of the Township Renaissance was an indispensable topic that pushed the entrepreneurs, many who are from the township, to shift mentality and think of innovative ways of serving their communities with the intention of creating a strong township eco-system in which the rand would circulate numerous times and not only once in a context where R2.2 billion rand is generated out of township economy annually. This challenge presented the opportunity for township entrepreneurs to become real and legitimate competitors with big competitors and franchises.
Global Entrepreneurship Week endeavours to host more events in which more entrepreneurs will actively and consciously engage with like-minded peers who have succeeded such as Vusi Thembekwayo, who graced this week’s first event. The Masterclasses were informative, thought-provoking, and mostly motivating to the passionate and driven young youth who came to learn from the best in the business.
Written by: Gabaza Tiba (Makhaya Advisory)
